Bold Creative Training Lab

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Refresh Branding

Overview

Bold Creative Training Lab was founded in 2020 with a mission to ignite the passion and refine the professional skills of newcomers in the Creative & Communications industry. Bold aims to help them understand the industry and develop a love for it by providing them with theoretical knowledge and practical experience through real-world projects. Bold also help them to systematize the business knowledge of the Agency world, including all departments: Account - Planning – Creative – Media & Production.

Bold Creative Training Lab focuses on teaching the fundamentals of "strategic thinking", "critical thinking", "creative", "art direction", and "copywriting - the main foundation of thinking to create advertising campaigns and breakthrough creative ideas.

boldcreativelab.com

The "Bold" character is shortened in height to create a more balanced logo with the phrase "Creative Training Lab". The color of the phrase is also changed from dark gray to black to increase contrast.

To make the logo easier to read at small sizes, the overall thickness of the lines is increased.

Challenge

Bold is growing rapidly, but its brand identity system has begun to become outdated, chaotic, and easy to be imitated by competitors. Bold has embarked on a journey of refreshing itself.

We have created a new brand identity system that embodies boldness, youth, and modernity. The new system has helped to rise brand awareness and consolidate consistency in visual and verbal language.

Color

The new orange color of the logo is a powerful affirmation of the brand's youthful, energetic, and creative spirit. The deeper hue of the new orange not only creates a vibrant contrast but also unambiguously conveys the school's passion and commitment to providing the best quality lectures for students.

The “}” symbol has become a storyteller, inspiring and creating positive values for the brand.

Previously, textbooks were just black and white prints from the lecturer's lecture files. Now, they have been redesigned in a comprehensive and neat way, with bright colors, vivid illustrations, and scientific and easy-to-understand content.

All books are carefully compiled from basic to advanced knowledge. Mandatory skills and recruitment factors at most advertising agencies are taught and designed and packaged into handouts for students to easily absorb.

Website

Working with the Van Tay Media team for 9 months, the new website uses youthful and modern design elements to create an engaging visual experience. Bright colors, bold typography, and a clear layout help the website stand out and make it easy for users to find the information they need quickly and easily.